Amazon FBA

Navigating Amazon Global Selling: A Comprehensive Guide to International Shipping

15 min read
International Shipping

Expanding your business internationally can be a thrilling endeavor, especially when considering the unparalleled reach of Amazon international shipping, spanning over 100 countries and hosting a robust network of third-party sellers. In the year 2019, the colossal scale of Amazon’s international operations was evident as the platform’s shipping costs soared to an astounding 37.9 billion U.S. dollars. If you’re contemplating harnessing this global potential for your business, you’re in the right place.

Welcome to our comprehensive guide – a crash course designed to demystify the realm of Amazon International Shipping. In the following sections, we’ll delve into the fundamentals, explore the advantages and disadvantages, and outline the crucial steps needed to initiate your business’s global journey on one of the world’s largest e-commerce platforms.

Whether you’re a seasoned entrepreneur seeking to expand your market presence or a budding business owner with global aspirations, this guide aims to equip you with the knowledge and insights essential for success. Join us as we navigate the intricate landscape of Amazon International Shipping, providing you with the tools to make informed decisions and propel your business onto the international stage.

Understanding the Basics of Amazon Global Selling

Embarking on the journey of Amazon Global Selling opens doors to a world of possibilities for businesses aiming to extend their reach beyond borders. At its core, Amazon Global Selling is a strategic initiative that enables businesses to seamlessly list and sell their products in diverse international markets. As of now, Amazon boasts a sprawling network of 16 marketplaces, strategically distributed across Europe, Asia-Pacific, the Middle East, and the Americas.

The Global Footprint:

Amazon’s global presence spans continents, offering businesses a unique opportunity to showcase their products to a vast and diverse audience. Each marketplace, whether in the vibrant streets of Europe, the dynamic landscapes of Asia-Pacific, the bustling Middle East, or the thriving Americas, presents a distinct set of challenges and advantages. Understanding the intricacies of these markets is key to navigating the global selling landscape effectively.

Amazon’s Marketplace Ecosystem:

Within Amazon’s expansive ecosystem, businesses can choose from a range of international marketplaces to showcase their products. From the iconic in Europe to the dynamic in Asia-Pacific and the influential in the Americas, each marketplace caters to a specific audience with unique preferences and shopping behaviors.

Simplified Customer Experience:

A fundamental goal of Amazon Global Selling is to simplify the customer’s shopping experience. Customers, regardless of their location, can seamlessly browse and purchase an extensive selection of international products without leaving the familiar confines of the Amazon platform. This not only enhances the customer experience but also broadens the scope for businesses to connect with a global audience.

The 16 Marketplaces:

As of now, Amazon’s 16 marketplaces include:





Middle East:




Advantages: Unlocking the Potential of Global Expansion

Expanding your business through Amazon Global Selling comes with a myriad of advantages, each contributing to the realization of a global market presence. Understanding and harnessing these advantages can be instrumental in shaping a successful international business strategy.

  • Large Customer Base: Reach a Broader Range of Customers Globally: One of the primary benefits of Amazon Global Selling is the unparalleled access to a vast and diverse customer base worldwide. By transcending geographical boundaries, your products can capture the attention of consumers from various cultures, preferences, and purchasing power. This expansive reach opens doors to new opportunities and markets, allowing your business to thrive on a global scale.
  • Amazon FBA: Leverage Amazon’s Fulfillment System for Easy Shipping and Good Customer Service: Amazon Fulfillment by Amazon (FBA) is a game-changer for businesses venturing into international markets. By opting for FBA, you delegate the complexities of order fulfillment, shipping, and customer service to Amazon. This not only streamlines the logistical aspects of your business but also ensures a consistent and reliable customer experience. FBA allows you to focus on growing your product line and enhancing your brand while Amazon takes care of the operational intricacies.
  • Increased Sales: Access New Markets and Boost Sales, Especially During Global Holidays: The global marketplace offers a treasure trove of opportunities for increased sales. Amazon Global Selling allows you to tap into new markets, presenting your products to audiences that might be seeking precisely what you offer. Additionally, leveraging global holidays can significantly boost sales. Tailoring your marketing strategies to align with cultural festivities and international celebrations enhances your visibility and positions your products as desirable choices during peak shopping seasons.
  • Secure Payments: Amazon Ensures Timely Payments: Trust is paramount in international business, and Amazon understands the importance of timely and secure payments. As a seller on Amazon, you can rely on the platform’s robust payment system to ensure that you receive your earnings promptly. This financial security provides peace of mind, allowing you to focus on business growth rather than worrying about payment logistics.
  • Branding: Benefit from Selling on the Familiar Amazon Platform, Reducing the Challenges of Building a Brand in a New Country: Building a brand in a new country can be a daunting task, but Amazon simplifies this process. Selling on the familiar Amazon platform provides an instant credibility boost. While potential buyers in a new country may not be familiar with your specific brand, the trust associated with the Amazon name facilitates a smoother entry into the market. This allows you to establish your brand gradually without the initial challenges of brand recognition in a foreign environment.

Disadvantages: Navigating Challenges in the Global Arena

While the prospect of expanding your business globally through Amazon Global Selling is undoubtedly promising, it’s essential to be aware of the challenges that may arise. Acknowledging and strategizing around these potential drawbacks is crucial for a successful international business venture.

  • Increased Competition: Face Competition from Local and Overseas Sellers: Entering international markets introduces your products to a competitive landscape that includes not only local businesses but also other global sellers. The heightened competition necessitates a keen understanding of the unique selling propositions (USPs) of your products, effective pricing strategies, and targeted marketing efforts. Adapting to the competitive dynamics is key to standing out amidst a diverse array of offerings.
  • Fulfillment Challenges: Handling Packaging, Shipping, Returns, and Customs Without Amazon FBA: Opting out of Amazon Fulfillment by Amazon (FBA) means shouldering the responsibilities of packaging, shipping, handling returns, and managing customs procedures on your own. This can be a logistical challenge, especially when dealing with the intricacies of international shipping. Effective communication with customers, adherence to local regulations, and seamless fulfillment become critical aspects that demand careful attention and strategic planning.
  • Reviews Discrepancy: Customer Reviews May Not Appear in All Marketplaces: Amazon’s review system is a vital aspect of building trust with customers. However, when selling internationally, customer reviews may not uniformly appear across all marketplaces. A positive review in one country may not directly impact your reputation in another. This creates a challenge in consolidating and showcasing a comprehensive feedback profile, potentially influencing the purchasing decisions of customers in different regions.
  • Language and Culture Differences: Marketing May Be Affected by Variations in Language and Culture: Language and cultural nuances play a significant role in marketing effectiveness. Crafting compelling product descriptions, advertisements, and marketing materials that resonate with diverse audiences require a deep understanding of local languages and cultural preferences. Failing to adapt your marketing strategy to these differences may lead to misunderstandings or the inability to connect with potential customers effectively.

Six Steps to Start with Amazon International Shipping

Step 1: Determine Products and Target Marketplace

  • Choose the Marketplace Wisely Based on Product Suitability: Each international marketplace on Amazon caters to a unique set of customers with specific preferences and purchasing behaviors. Consider the nature of your products and their potential appeal to consumers in different regions. Conduct thorough market research to identify the most suitable marketplace where your products align with local demands and trends.
  • Consider Product Compliance with Country Regulations and Its Marketability: Regulations governing product sales vary across countries, and compliance is paramount. Before selecting a marketplace, ensure that your products adhere to the regulatory standards of the target country. Additionally, assess the marketability of your products in the chosen region. Understanding consumer needs and preferences will contribute to a more successful entry into the international market.
  • Understand Major Holidays and Seasons in the Target Country: Cultural and seasonal nuances significantly impact purchasing behavior. Familiarize yourself with the major holidays and seasons in the target country. Tailoring your marketing and promotional strategies to align with these cultural celebrations not only enhances your brand’s appeal but also positions your products as relevant and timely. This awareness can lead to increased sales during peak shopping periods.

Step 2: Create an Account on the Global Marketplace

  • Differentiate Between Unified Accounts and Specific Marketplace Accounts: Amazon offers two primary account structures for international sellers: Unified Accounts and Specific Marketplace Accounts. Understanding the distinction between these options is crucial in making an informed decision for your business.
  • Unified Accounts: These accounts provide a centralized platform for managing multiple marketplaces within a specific region. For example, the North American Unified Account allows you to sell seamlessly across the US, Canada, and Mexico without creating separate accounts.
  • Specific Marketplace Accounts: If you’re targeting a marketplace outside your region, you’ll need to create a separate account for that specific marketplace. This approach is essential for expanding into regions with distinct regulatory and operational frameworks.
  • Understand Fees Associated with Each Marketplace: Each Amazon marketplace comes with its own set of fees. Familiarizing yourself with these fees is crucial for budgeting and assessing the financial viability of selling in a particular region. Amazon’s fee structure includes monthly subscription fees, referral fees based on product categories, and other potential charges related to fulfillment methods.

Here’s a glimpse of the monthly subscription fees for some key marketplaces:

  • US: USD 39.99
  • Canada: CDN 29.99
  • Mexico: MXN$ 600.00
  • Brazil: R$ 19.00
  • UK: GBP 25.00
  • Germany, France, Italy, Spain: EUR 39.00
  • Japan: JPY 4,900.00
  • Australia: AUD 49.95

These fees may vary, so it’s imperative to check the latest fee structure on the Amazon Seller Central platform.

Step 3: Start Listing Your Products

Optimize Product Listings by Considering Title, Images, Description, Features, and Keywords:

  • Title: Craft a concise yet descriptive title that captures the essence of your product. Ensure it includes relevant keywords for better visibility in search results.
  • Images: Visual appeal is paramount. Provide high-quality images that showcase your product from multiple angles. International customers heavily rely on visuals when making purchasing decisions.
  • Description: Elaborate on the features and benefits of your product in a clear and compelling manner. Highlight any unique selling points that set your product apart.
  • Features: Utilize the features section to provide additional details about your product. This is an opportunity to communicate key specifications and functionalities.
  • Keywords: Incorporate relevant keywords strategically throughout your listing. Understand the language nuances of your target market to optimize keyword choices for maximum impact.

Add Amazon Standard Identification Numbers (ASINs) and Product Details in the Local Language:

  • ASINs: Amazon Standard Identification Numbers (ASINs) uniquely identify products on the platform. Ensure each of your products has a distinct ASIN to streamline the ordering process.
  • Product Details in Local Language: Tailor your product details to the local language of the marketplace. This not only enhances user experience but also demonstrates a commitment to understanding and catering to the cultural context of your customers.

Step 4: Select Your Fulfillment Method

  • Choose Between Fulfilling Orders on Your Own or Using Amazon FBA: Fulfilling Orders on Your Own: Opting for self-fulfillment means taking on the responsibility of packaging, shipping, handling returns, and managing customer service. While this offers greater control over your operations, it requires meticulous planning and execution. Effective communication with customers, adherence to local regulations, and timely fulfillment become crucial aspects of self-fulfillment.
  • Using Amazon FBA (Fulfillment by Amazon): Amazon FBA is a comprehensive solution where Amazon takes charge of the entire fulfillment process. This includes storage, packaging, shipping, and customer service. While relinquishing some control, FBA frees up your time to focus on other aspects of your business, such as product development and marketing. It also offers the added benefit of Amazon Prime eligibility, potentially attracting more customers through the promise of fast and reliable shipping.

Discuss the Advantages and Challenges of Each Method:

  • Advantages of Self-Fulfillment:
  • Greater control over the fulfillment process.
  • Direct management of customer service and communication.
  • Flexibility to customize packaging and branding.

  • Challenges of Self-Fulfillment:
  • Logistical complexities in handling shipping, returns, and customs.
  • Requirement for a robust customer service infrastructure.
  • Potentially longer shipping times compared to FBA.

  • Advantages of Amazon FBA:
  • Streamlined and efficient order fulfillment handled by Amazon.
  • Access to Amazon Prime benefits, enhancing customer loyalty.
  • Reduced operational burden, allowing focus on business growth.

  • Challenges of Amazon FBA:
  • Relinquishing some control over the fulfillment process.
  • Additional fees associated with FBA services.
  • Potential challenges in managing inventory levels.

Step 5: Fill Out Necessary Documents and Properly Package Your Items

  • Emphasize the Importance of Customs Documents: Customs documents are the backbone of international shipping. They provide essential information about the sender, recipient, and shipment details. Accurate and complete customs documentation is crucial for facilitating a smooth entry of your products into the destination country and determining applicable customs and tariffs fees.

Key Components of Customs Documents:

  • Sender and recipient details.
  • Shipment details, including a description of the items.
  • Value of the items.
  • Harmonized System (HS) code for classification.
  • Any applicable certificates or licenses.

Ensure compliance with the customs regulations of the destination country to prevent delays or issues at customs clearance.

  • Proper Packaging to Avoid Damage During Shipping: Proper packaging is a fundamental aspect of ensuring your products reach their destination in optimal condition. Inadequate packaging can lead to damage during transit, potentially resulting in negative customer experiences and additional costs.

Best Practices for Proper Packaging:

  • Use sturdy and appropriate-sized boxes or containers.
  • Securely pack items to prevent shifting during transit.
  • Use appropriate padding and cushioning materials.
  • Clearly label fragile items for careful handling.
  • Adhere to any specific packaging requirements of the destination country.

Investing time and effort in meticulous packaging not only protects your products but also contributes to positive customer satisfaction and reviews.

Step 6: Manage Your Business

Provide Customer Service, Either Through Amazon FBA or Hired Professionals:

  • Amazon FBA: If you’ve opted for Amazon FBA, the platform handles customer service support. This includes addressing inquiries, handling returns, and ensuring overall customer satisfaction. Leveraging FBA allows you to streamline customer service, benefiting from Amazon’s established support infrastructure.
  • Hired Professionals: If you’re managing customer service independently, especially when not using Amazon FBA, consider hiring professionals. Having individuals proficient in the local language can significantly enhance communication and problem-solving with customers in different regions.

Address Challenges in Dealing With Different Time Zones and Languages:

  • Dealing with customers across various time zones poses a unique challenge. Timely and responsive customer service is crucial for maintaining customer satisfaction. Consider hiring local professionals or employing tools and systems that facilitate efficient communication across time zone differences.
  • Language barriers can impact effective communication. Ensure that your customer service team is equipped to handle inquiries in the local language of your target market. This not only enhances customer experience but also builds trust and credibility.
International Shipping


Embarking on the journey of Amazon international shipping opens a gateway to unprecedented global opportunities for businesses. Understanding the rules, nuances, and implementing a strategic approach can significantly contribute to a successful international expansion. With the robust support of Amazon’s Global Selling, businesses can seamlessly trade in diverse marketplaces, turning their international expansion dreams into a reality.

As you navigate the complexities of international shipping, remember to stay informed about market trends, regulations, and customer preferences in each target region. Leverage the power of Amazon’s platform to connect with a vast and diverse customer base worldwide.

Should you encounter challenges or seek additional guidance, resources like Amazon’s Seller Central and consulting with experienced professionals in international shipping can prove invaluable. Embrace the journey, adapt to the global landscape, and watch your business thrive on the international stage. Safe and prosperous ventures await as you explore the boundless possibilities of Amazon international shipping.

Ready to Expand Your Business Globally with Amazon International Shipping? Choose ShipShop as Your Trusted Shipping Partner!

Embarking on a global business journey through Amazon International Shipping is an exciting venture, and ShipShop is here to make your international expansion seamless and efficient. As you’ve navigated through the comprehensive guide, you understand the complexities and opportunities that come with reaching customers worldwide.

Why Choose ShipShop?

  1. Expertise in International Shipping: ShipShop specializes in international logistics, ensuring that your products reach customers across borders without hassle.
  2. Fast and Affordable Shipping Solutions: Our team at ShipShop prioritizes fast and cost-effective shipping to enhance your customer experience and boost your global sales.
  3. Experienced Consultants: Have questions or need guidance? Our team of experienced consultants is ready to assist you at every step of the international shipping process.
  4. Integration with Your Store: Seamlessly integrate your store with ShipShop to streamline order processing, package tracking, and ensure a hassle-free experience.

Ready to take your business to new heights globally? Contact ShipShop today at +1 (866) 761-7447 or email Let’s transform your international shipping experience and unlock the full potential of your global business expansion with ShipShop!


Yes, Amazon facilitates international shipping to over 100 countries worldwide. However, it’s essential to note that the delivery time for international shipping may be longer compared to domestic shipping.

For customers, international shipping may be available for free with Amazon Prime under certain conditions. To qualify for free shipping, the item you’re purchasing must be eligible for free shipping, meet the order minimum, and be shipped to an international delivery address. Customers can check the Free Shipping message on the product details to confirm eligibility.

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